Advertising Terms Flashcards

Front

advertising agency

Back

a company that creates adverts for other companies

Front

advertising budget

Back

the amount of money a company decides to spend on advertising

Front

brand awareness

Back

how well people know a particular brand

Front

brand loyalty

Back

the degree to which people continue to buy from the same brand or company

Front

buy and sell

Back

often used to refer to the buying and selling of items between individuals

Front

call to action

Back

something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

Front

celebrity endorsement

Back

to have a well-known person promote a product

Front

classified ads

Back

small advertisements often put in a newspaper or magazine by individuals

Front

to cold call

Back

to call someone with the aim of selling something without them asking you to do so

Front

commercial break

Back

the short period during TV programmes when advertisements are shown