Advertising Vocabulary and Phrases

Front

overexposure

Back

being shown too much of something (usually negative)

Front

tune them out

Back

ignore or stop paying attention

Front

brand recognition

Back

the extent to which consumers can identify a brand

Front

advertising fatigue

Back

tiredness or boredom caused by too many ads

Front

eye-catching

Back

very noticeable or attractive

Front

captive audience

Back

people who can’t easily avoid or leave

Front

emotional appeals

Back

attempts to persuade by triggering emotions

Front

spending habits

Back

patterns in how people spend money

Front

brand loyalty

Back

commitment to buying a particular brand

Front

unrealistic expectations

Back

hopes or beliefs that are unlikely to happen