Marketing Vocabulary for Final Exam Review

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Marketing is defined as:

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The process of promoting and selling products or services, including market research and advertising.

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Digital Marketing is defined as:

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The promotion of products or services using digital channels.

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Personal Branding is defined as:

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The practice of marketing oneself and one's career as a brand.

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A marketing plan is:

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A document outlining a company's marketing strategy and tactics.

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A Smart Goal is defined as:

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A goal that is Specific, Measurable, Achievable, Relevant, and Time-bound.

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A niche market is:

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A market segment focusing on a specific group of customers with particular needs.

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Demographics are defined as:

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The statistical characteristics of a population

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Feature Benefit Selling is defined as:

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A method of selling that focuses on the advantages and value a product provides to the customer.

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Market Share is defined as:

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The percentage of total sales in a market held by one company

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Value proposition is defined as:

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The unique value a product or service provides to customers and how it is better than competitors.