Marketing 1 Final Exam -V 1: Multiple Choice

Front

Marketing

Back

Planning, pricing, promoting, and distributing products to satisfy needs

Front

Which of the following is NOT one of the five senses involved in marketing? Options: See, Hear, Balance, Touch

Back

Balance

Front

What is the main goal of the marketing concept?

Back

Satisfy customer needs while achieving company goals

Front

Product line

Back

A group of closely related products

Front

What kind of data is collected for the first time for a specific research purpose?

Back

Primary data

Front

Which type of brand is owned and developed by retailers?

Back

Private distributor brand

Front

Product depth

Back

The number of items within a product line

Front

Function of packaging?

Back

Promoting and selling the product

Front

Does marketing only occur when products are sold online?

Back

False

Front

Does a brand mark include words and letters that name a product?

Back

False