Advertising and Financial Terms ESP 11-13

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Advertising

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A means of communication with users of a product/service; messages paid for by sponsors to inform or influence.

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Advertising campaign

Back

A time-limited set of ads executed as a central idea, possibly across different media.

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Product Placement

Back

Paying for a branded product to appear in a movie or show.

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Product Positioning

Back

Establishing a product's market niche and targeting the appropriate audience.

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Loss leader

Back

Popular product sold at no profit to attract customers.

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Redeemable coupon

Back

A certificate offering consumers a price reduction on a product.

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Purchasing cycle

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The average time between repeat purchases of the same product.

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Industrial buyer

Back

Someone who buys goods/services for use in the production or supply of other goods/services.

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Point-of-sale advertising

Back

Advertising at the location where a product is sold.

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Deposit

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Money placed in a bank by a saver.