R&R for week commencing 30th June

Front

Maturity

When sales are at their highest level

P’s of Marketing Mix

Price, Product, Promotion and Place

Penetration Pricing

When a price is set lower than the competitor businesses. Often used by new businesses to break into a market. This should only be seen as a short-term strategy

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Physical Distribution

The distribution of goods using a physical presence such as a shop or office

Point of Sale Promotions

Includes price reductions, loss leaders, competitions and free samples