Communication Process

Front

What is encoding in communication?

Back

Encoding is the process of putting together thoughts, ideas, and information into a symbolic form to communicate a message.

Front

Who is the sender in communication?

Back

The sender is the person or organization that has information to share with another person or group.

Front

What is a channel in communication?

Back

A channel is the medium by which the communication travels from sender to receiver.

Front

What is decoding in communication?

Back

Decoding is the process of transforming and interpreting the sender’s message back into thought.

Front

AIDA

Back

Attention-interest-desire-action

Front

Personal Channel

Back

Word of mouth and personal selling.

Front

Non Personal Channel

Back

Print media and broadcast media.