The 4 P's of Marketing

Front

What is the definition of Marketing?

Back

All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.

Front

What are the 4 P's of Marketing?

Back

Product, price, promotion, place.

Front

The amount customers are charged to use/buy the good or service;

Back

Price

Front

Involves determining where the product will be available for consumers to purchase.

Back

Place

Front

The advertisement tools used: Promotion, Place, Price, People

Back

Promotion

Front

Also known as the distribution channels

Back

Place

Front

In order for the consumer to buy the product, the ______ must be greater than the _______.

Back

Value must be greater than Price.

Front

A product, service, or idea whose absence would cause a significant negative impact to the consumer's life

Back

Need

Front

A product, service, or idea that is not necessary to the consumer, but is desired

Back

Want

Front

A tangible (you can touch it) item that is for sale

Back

Good