Digital Marketing Vocabulary

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An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

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Pay-Per-Click

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A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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Content Marketing

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The use of the Internet to reach consumers, utilizing digital technologies to promote products and services.

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Digital Marketing

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The process of earning a commission by promoting other people's products.

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Affiliate Marketing

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The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

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Social Media

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Is the strategic promotion of a website to drive relevant traffic to the site.

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Digital Marketing Strategy

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Can be defined as an interface connected to the world wide web through which communication can be made.

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Digital Channels

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The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on search engine results.

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Search Engine Optimization

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A plan that helps your business achieve specific digital goals through carefully selected online marketing channels.

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Website Marketing

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True or False? Most purchasing decisions begin online.

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True