Marketing Concepts

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Marketing

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This is how companies create, sell, and share things that people want to buy. It's about making customers happy and helping businesses grow.

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Market

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All the people who might want to buy something a company sells.

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4 Ps of Marketing

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These are four important parts of marketing: product, price, place, and promotion. They help businesses plan how to sell their stuff.

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Product

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The things companies make or sell that people want to buy. It could be anything from toys to phones.

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Price

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How much money something costs. Companies think about how much it costs to make and what other similar things cost.

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Place

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Where you can buy something. This could be a store, online, or even from a catalog.

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Promotion

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How companies tell people about what they're selling. This includes ads on TV, social media, or signs in stores.

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Customers

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People who buy things from a company.

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Consumers

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The people who actually use the things that are bought. Sometimes the customer and consumer are the same person.

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Need

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Something you must have to live, like food or water.