Marketing Concepts Flashcard

Front

Which of the following is an example of product/service management? A company redesigns its packaging to be eco-friendly, A store offers a discount, A business posts on social media, A retailer hires more staff

Back

A company redesigns its packaging to be eco-friendly

Front

What does product/service management focus on?

Back

Designing and improving products

Front

What is the main goal of distribution in marketing?

Back

To get products to consumers

Front

Which is a distribution decision?

Back

Choosing between online and retail sales

Front

What does financing in marketing involve?

Back

Budgeting and securing funds

Front

Which is an example of financing? A company gets a loan to launch a new product, A business hires a designer, A store rearranges its layout, A retailer offers a discount

Back

A company gets a loan to launch a new product

Front

What is the purpose of pricing in marketing?

Back

To determine how much to charge customers

Front

Which factor affects pricing decisions?

Back

Customer demand

Front

What does marketing information management involve?

Back

Collecting and analyzing customer data

Front

Which is an example of marketing information management? Conducting a customer survey, Posting on Instagram, Launching a new product, Offering a discount

Back

Conducting a customer survey