Marketing 1 Unit 2 Review

Marketing 1 Unit 2 Review

Assessment

Flashcard

Other

10th Grade

Practice Problem

Hard

Created by

Lindsey Kee

FREE Resource

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40 questions

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1.

FLASHCARD QUESTION

Front

Which of the following is not one of the 4 P’s of the marketing mix? Product, Place, People, Price

Back

People

2.

FLASHCARD QUESTION

Front

A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:

Back

Place strategy

3.

FLASHCARD QUESTION

Front

Which situation best shows the Promotion element?

Back

A coffee company launches a TikTok campaign with influencers.

4.

FLASHCARD QUESTION

Front

Starbucks introducing seasonal drinks and festive packaging demonstrates which element of the 4 P’s?

Back

Product strategy to increase appeal

5.

FLASHCARD QUESTION

Front

Apple prices the iPhone higher than competitors to maintain its premium image. This is an example of:

Back

Price strategy based on customer value perception

6.

FLASHCARD QUESTION

Front

Which part of the marketing plan briefly summarizes the goals, strategies, and key findings?

Back

Executive Summary

7.

FLASHCARD QUESTION

Front

Which of the following belongs in the Situational Analysis section?

Back

SWOT analysis and market research findings

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