Marketing & Sales- The 5 P's of Marketing

Front

Process of presenting your business to your customers that seeks to draw their attention, attract interest, and persuade to purchase.

Back

Marketing

Front

Detailed guide with two primary parts: marketing goals and strategies for reaching those goals.

Back

Marketing Plan

Front

Type of distribution that makes a product available at as many sales outlets as possible.

Back

intensive distribution

Front

"Recipe" for reaching and keeping customers that combines multiple tactics and the marketing elements called the Five P's.

Back

Marketing Mix

Front

Type of distribution that allows a product to be sold at a moderate number of sales outlets, but not all, in a particular geographical area.

Back

Selective distribution

Front

Pricing method that focuses on how much customers are willing to pay for a product.

Back

demand-based pricing

Front

Pricing method that sets a product's price based on what it costs the business to provide it.

Back

cost-based pricing

Front

Type of distribution that gives a specific retailer, or authorized dealer, the sole right to sell a product in a particular geographical area.

Back

exclusive distribution

Front

Price created when a retailer adds an additional amount to the cost of a wholesale product to make a profit.

Back

mark-up price

Front

Price created when a retailer wants to reduce the price of an overstocked product.

Back

mark-down price