Advertising/Digital Marketing

Front

Hair Place, Inc. posted a video on their YouTube channel demonstrating how to do a French braid. This is an example of what type of digital marketing content?

Back

Owned media

Front

Which marketing strategy has a high return on investment for professionals and is 40% more effective than Facebook and X combined?

Back

Email Marketing

Front

Same is redesigning a page on his Artsy.com site for all his handmade jewelry. He is not sure which design will get him more sales. Which research strategy would help him decide? Options: 1/2/3 Testing, A/B Testing, Pupup surveying, Display surveying

Back

A/B Testing

Front

Which equation is correct for Net Promotor Score?
_____ = _____ - _____

Back

Net Promoter Score = % Promoter - % Detractors

Front

Lola Lime, an athletic clothing company, is kicking off a new marketing campaign. The team is working on a description of their ideal customer otherwise known as which of the following?

Back

Buyers Persona

Front

Which algorithm determines where Pizza Planet appears in the search results for "Pizza in the Tricity area"?

Back

Page Rank

Front

The following statement is an example of what type of media? "Jana is the best stylist in Teslatown. If you are looking for a great stylist, I highly recommend going to her salon Hairapy on State Street." -Yell.com

Back

Earned Media

Front

What is content marketing?

Back

Marketing strategy used to attract, engage, and retain an audience by sharing relevant videos.

Front

What is another term for fan made content?

Back

User Generated Content

Front

What is the digital advertising term for the percentage of people visiting a web page who click a link?

Back

Click Through Rate (CTR)