Chapter 1: The Floriculture Industry - Vocabulary Review

Front

Someone who is proficient at producing everyday designs with a knowledge and understanding of floral materials.

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Floral Designer

Front

The art and science of growing and marketing flowers and ornamental plants, and the designing and marketing of flower arrangements.

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floriculture

Front

Supplies and inventory items used in floral design, including vases, ribbons, and baskets.

Back

Hard Goods

Front

The art and science of cultivating garden plants, including fruits, vegetables, flowers, and ornamental plants.

Back

Horticulture

Front

Commercial growers sell plants and flowers to

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wholesale florists

Front

Designers who coordinate an overall look or design for clients based on a suggested theme.

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Event Florist

Front

Deals with every aspect of retail floral production.

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Full-service flower shop

Front

Items that are paid for then immediately taken by the customer. Usually premade arrangements in a floral shop or grocery store.

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Cash and Carry

Front

The owner or manager of a business that sells flowers, plants, and related supplies directly to consumers. The term is also used to identify a business.

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Florist

Front

A florist that grows floral materials and uses these materials to produce floral arrangements for individual retail customers.

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Farmer Florist