Literary Terms 4 and Rhetorical Appeals DEFINITIONS

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Anaphora

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Repetition at the BEGINNING of two or more lines, clauses, or sentences.

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Antithesis

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A direct pairing of opposing ideas

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Connotation

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The implied meaning (or emotional feeling/impact) of a word.

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Denotation

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The literal DICTIONARY meaning of a word.

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Diction

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A writer's or speaker's particular choice of words chosen for effect.

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ETHOS (ethical appeal)

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Persuasion by establishing one's credibility and trust with the audience by appearing to be knowledgeable about the subject and ethical. THINK: when you TRUST them, you are more likely swayed by their opinions and ideas.

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LOGOS (logical appeal)

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A way of persuading an audience through reasoning and logic by offering facts, statistics, and well-reasoned examples.

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Parallelism

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Repeating the same grammatical STRUCTURE in a pair or series of related words, phrases, or clauses.

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PATHOS (emotional appeal)

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Persuasion when a writer appeals to the emotions of the intended audience to excite/involve/make an argument.

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Repetition

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Repeated use of sounds, words, or ideas for effect and emphasis.