Marketing and Research Concepts

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What is marketing information?

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Data businesses gather to understand their markets, customers, and competitive environment. It forms the foundation of smart business decisions.

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What is a Marketing Information System (MIS)?

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An organized framework that collects, stores, analyzes, and distributes marketing data to managers and decision-makers.

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What are ethics in business?

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Moral principles that guide how people and organizations behave.

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What is privacy in the context of data?

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The right of individuals to control how their personal data is collected, used, and shared.

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What is sugging?

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Disguising a product sales pitch as marketing research (survey).

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What is a Marketing Decision Problem?

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A question focusing on what action a business should take to address a situation or challenge.

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What is a Marketing Research Problem?

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A question focusing on what information is needed to help a business make an effective decision.

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What is exploratory research?

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Research used to gain initial insights when a problem is not clearly defined, often using interviews, observations, or focus groups.

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What is descriptive research?

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Research used to describe customer characteristics, behaviors, or market trends, commonly collected through surveys and questionnaires.

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What is causal research?

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Research used to determine cause-and-effect relationships by testing how one variable impacts another.