Market & Market Identification Part 1

Market & Market Identification Part 1

- Explain the importance of target markets to businesses.
-  Describe advantages and disadvantages of mass marketing.

Multiple Select

If a marketer was observing our class today, how might they group the students?

• by age

• by gender

• by engagement level

• by interests

Poll

Let's assume your family is out of milk, select the answer that fits your situation

• we need it, we have the money and we want to spend it on milk

• we need it but we don't have the money

• we don't drink milk, so we don't need it

• we need milk and we have the money but we don't want to buy it this week

Go to: https://edpuzzle.com/join/fivocgo and join the Marketing I class to find the video

Open Ended

Name some products that could be mass marketed?