More Than a Ticket Part 3

More Than a Ticket Part 3

How the characteristics of sport/event products affect marketing

Multiple Choice

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) __________ sport/event product.

• inconsistent

• perishable

• tangible

• consistent

Poll

Which of these types of promotions would motivate you to attend a game when the team is not performing well?

• Special ticket offers - coupons/group discounts

• Nice venue - new scoreboard/comfortable seats

• Atmosphere - special giveaways/theme nights

• Entertainment - pre-game or mid-game shows

Open Ended

Other than the game/performance, what are some factors that influence whether or not you have a good time at the game/event?

Multiple Select

Which of these are examples of smoothing?

• Gym offers half-price court rentals during the week

• Movie theater offers reduced ticket prices on shows before 6pm

• Stadium offers free drinks to children under 5

• Discounts on swimwear at the end of summer

Poll

What motivated you to go to the last sporting event you attended?

• Signficant Others

• Affordability

• Fandom

• Entertainment Value

• Venue