Media Types

Categorize

Options (19)

television

radio

podcast ads

newspaper

direct mail

flyers

magazines

native ads

paid search

social media ads

display ads

mobile ads

aerial ads

billboards

transit ads (bus wraps)

branded items

product placement

video game advertising

social media company pages

Organize these options into the right categories

Broadcast

Print

Online

Specialty

Match

Match the following pros of online media

• • Seen as less obtrusive

  • Delivers content related to the medium

• Easily target customers with keywords/ geographics

• Direct website traffic

  free to join

  create brand connection

• • Easy to create and place

  • Convey message quickly

• • Instant delivery

  • Affordable and easy to create

  • payments are easy

Native

paid search

social media

online display ads

mobile ads

• Native

• paid search

• social media

• online display ads

• mobile ads

Match

Match the following cons of online media

• • must match the medium and add value

  • have to label it as sponsored

• • Lots of competition esp. on Google

  • Can be expensive depending on your industry

• Direct website traffic

  free to join

  create brand connection

• Limited interactivity (no mouse)

  information often displayed wrong

• • Can be too minimal

  • Low engagement levels

Native

paid search

social media

mobile ads

online display ads

• Native

• paid search

• social media

• mobile ads

• online display ads

Match

Match the following pros of broadcast and print media

• • Convey message through sight, sound & motion

  • Low cost per view

• Created and produced quickly

  local & national exposure

• Large reach, quick turnaround, cheap, can target by area

• • Versatile, can advertise events, grand openings, sales, etc.

  • Inexpensive

• • Personalized messages are more effective

  • Easy to track the effectiveness

television

radio

newspapers

flyers/brochures

direct mail

• television

• radio

• newspapers

• flyers/brochures

• direct mail

Match

Match the following cons of broadcast and print media

• • The cost of producing & airing is high.

• cannot see product; listeners often doing something else

• • hard to target customer groups

  • Short lifespan

  • CLUTTER from other advertisers

• Often distributed to people with no interest

• EXPENSIVE to send out depending on size of campaign

television

radio

newspapers

flyers/brochures

direct mail

• television

• radio

• newspapers

• flyers/brochures

• direct mail

Drag and Drop

​

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advertising includes using ​ aircraft to convey a message in the sky. Early aerial ads used

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to fly over populated areas such as beaches. Today, ​airplanes towing ​

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behind them often do the same. Many sporting events have ​

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which are still popularized by the ​

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company.

Drag these tiles and drop them in the correct blank above

skywriting

helicopters

hot air balloons

drones

banners

Aerial

blimps

Goodyear

Coca-Cola

Firestone

Read through the website on the next page to answer the question

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Categorize

Options (10)

Pre-recorded

Live

Engage with call-ins

Engage with polls

Accurate listener data

Estimated listener data

easy to target audiences

difficult to target precise audiences

limited listening contexts

cross-platform, multi-format listening

Match!

Podcasts

Radio Shows

Open Ended

What do you think radio could do to stay relevant in a changing broadcast landscape?