Brochure, Banner, and Pamphlet

Brochure, Banner, and Pamphlet

By Arini Abdillah, S.Pd

Brochure

Brochure is a flyer or a small book containing picture and information about a company, product or service.

Characteristic of Brochure

• Compelling Message

• Valuable Content

• Attractive Design

• Graphic Images

• Unique and Distinct

• The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds)

Function

To advertise pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience

Banner

is a flag or other piece of cloth bearing a symbol, logo, slogan or other message

Characteristic of Banner

• There is picture as a symbol or logo of the corporation or community

• Usually, it made in a flag or a cloth

• There is any statement as the slogan that show the event

• 
  

Function

• To advertising a product and persuade people to buy or wear it.

• To give a positive message for people

• 
  

Pamphlet

is an unbound booklet (that is, without a hard cover or binding)

Characteristic of Pamphlet

• There are more detail about the information

• Usually, it made from a piece of paper

•  It shows the message about something completely

• Use functional text

Function

To give people detail information about something in a specific point

Conclusion

Pamphlets and brochures are both tools used by businesses to advertise. A brochure is generally a document that is bi-folded or tri-folded and is used to advertise a product or service. A pamphlet is typically a small, two-sided piece of paper is used to persuade the reader of a specific point in an argument, or to offer information.

Homework

Make an soft Banner, Brochure, or Pamphlet!

Let's practice

Choose the correct answer!

Multiple Choice

What is the function of Brochure?

• To tell the reader about something

• To inform about products and/or services to a target audience

• To persuade people to buy or wear it

• To give a positive message for people

• To inform the reader about a product

Multiple Choice

What is the genre of the text?

• Banner

• Pamphlet

• Brochure

• Flyer

• Poster

Multiple Choice

What is the generic structure of Brochure?

• Title- address -contact information

• Title- contain - contact person

• Title- Heading- Logo

• Title- contact person- Logo

• Logo - Title - Contact Person

Multiple Choice

What is the genre of the text?

• Booklet

• Pamphlet

• Brochure

• Banner

• Paper

Multiple Choice

What is the purpose of Pamphlet?

• To tell about a product, service or event

• To give people detail information about something in a specific point

• To advertising pieces mainly used to introduce a company or organization

• To advertising a product and persuade people to buy or wear it

• To announce some information in a specific point

Multiple Choice

What is the text about?

• The opening of kiddie learning academy

• Services offer in kiddie learning academy

• Programs in kiddie learning academy

• New management of kiddie learning academy

• Preschool learning activities

Multiple Choice

The word “ Enrolling” means …

• registering

• signing out

• training

• learning

• Joining

Multiple Choice

What is the genre of the text?

• Notice

• Banner

• Label

• Announcement

• Brochure

Multiple Choice

"Enjoy the freedom of learning English ..." Synonym of the underlined word is ....

• Inability

• Difficulty

• Liberty

• Equality

• Dangerous

Multiple Choice

What is brochure?

• Informative paper document for advertising to promotional documents, primarily used to introduce a company product or service

• Printed and usually folded sheet of paper for distribution, usually free and containing advertising material or information about a political party, charity

• Flag or other piece of cloth bearing a symbol, logo, slogan or other message

• Very thin book, with a paper cover, which gives information about something completely

• unbound booklet (that is without a hard cover or binding)