Typography (Rosen Ch 11)

Typography

(Rosen Ch 11)

FONTS!

• Should Be Subtle

• Important to the Overall Design

• Contribute to Harmony

• Selected With Purpose

Open Ended

What are two categories of fonts?

HELVETICA

Sans Serif

as a Body Font (6-12 point): Captions, Story, Byline

TIMES NEW ROMAN

Serif Font

As a Headline (36+ points)

Multiple Choice

What style of font is used predominantly on the previous slide?

• Sans Serif

• Serif

SEE THE DIFFERENCE?

• Can you identify the difference?

• Which do you prefer?

Multiple Choice

What kind of font is Helvetica?

• Serif

• Sans Serif

• Display

• Script

Multiple Choice

What kind of font is Times New Roman?

• Serif

• Sans Serif

• Display

• Script

Multiple Choice

When a font is slanted we say it is . . .

• Italic

• Novelty

• Roman

• Serif

Recommendations:

• Only use 1/2 fonts to find harmony

• Seek balanced design

• Create contrast with weight & size

Fill in the Blanks

How many fonts should you use in a publication in an effort to achieve harmony?

Multiple Select

How do you create contrast in font design?

• changing weights - Bold, Normal, etc

• different sizes

• use all the same everything

• change colors

LEADING

• the space between the lines
• condense or expand to make text fit as needed in the design.

WIDOWS & ORPHANS

• When the last line of paragraph is the top of the next column of a story - Widow

• When a word is all alone on the last line of a paragraph.

• A.V.O.I.D.

Multiple Choice

The space between lines is called

• Widow

• Harmony

• Contrast

• Leading

Multiple Choice

When the last line of a paragraph begins a new column of text.

• Widow

• Harmony

• Contrast

• Leading

Multiple Choice

When all the elements work together to create a cohesive design that looks planned and is easy to follow.

• Widow

• Harmony

• Contrast

• Leading

How to Create Personality with Fonts

• Be consistent

• Nameplate

• Folios

• Page Headings

• Standing Columns

Multiple Select

In what ways can you establish the personality of your publication?

• Nameplate

• Folio

• Standing Columns

• Page Headings

Poll

What's your favorite font category?

• Serif

• Sans Serif

• Script

• Novelty