Marketing and Sales Lesson

Marketing and Sales Lesson

Chapter 21

Multiple Choice

Developing products that meet customer needs and promoting those products so customers will buy them.

• product

• good

• service

• marketing

Multiple Choice

Developing products that meet customer needs and promoting those products so customers will buy them.

• product

• good

• service

• marketing

Multiple Select

What are the four Ps of marketing? (select 4)

• product

• price

• prom

• place

• promotion

Multiple Choice

Setting prices is a complex task that involves knowing the business’s ____.

• market segmentation, product, and place

• concept, target market, and sales plan

• costs, profit goals, and competitors’ prices

• advertising goals, concept, and competitors’ prices

Multiple Choice

Which type of promotion uses personal communication?

• non personal communication

• marketing

• sales

Multiple Choice

The development of brand identity is not important to marketing.

• True

• False

Multiple Choice

A business writes and uses a marketing plan to help the business accomplish its ____.

• goals

• product distribution

• sales

• target market

Multiple Choice

Most companies update their marketing plans every five years to make sure they are meeting both customer needs and the company’s goals.

• True

• False

Multiple Choice

Which of the following are the four main types of promotion?

• Advertising, public relations, sales promotion, and sales.

• Advertising, scheduling, suggestive selling, and sales promotion.

• Product, price, place, and promotion.

• Target market, sales plan, marketing plan, and sales promotion.

Multiple Choice

Sales promotions include free product samples, coupons, two-for-one offers, sweepstakes, and loyalty programs.

• True

• False

Multiple Choice

Which of the following is most likely to have a national advertising program?

• Bed-and-breakfast.

• Large restaurant chain.

• Small, independent snack shop.

• Small diner.