Advertising

Advertising

English Lesson - Ch. 5

Rules

• Be Respectful

• Be careful with humor and sarcasm

• Be careful with strong languages, all caps and exclamation points

• Participate actively in this class.

Objectives

• To talk about adverts.

• To learn how company approach costumers.

• Examples of advertisements

• 
  

Key Words

• Amusing, Attractive, Successfull

• Awful, Boring, Tasteless

• Brilliant, Clever, Terrible

• Colorful, Dull, Unusual,

• Offensive, Ridiculous, Weird

• Serious, Sexist

• Shocking, Silly

Poll

What sort of adverts do you like most?

• TV Adverts

• Radio Adverts

• Magazine Adverts

• Billboard Adverts

Multiple Select

Which expressions show, good value?

• absolutely delicious, good flavor

• bargain prices, fantastic value of money, something special

• cool, stylish, tasty, unique

• distinctive, unique

• durable, guaranteed, top/high quality, totally reliable, waterproof

Multiple Select

Which expressions show, good quality?

• absolutely delicious, good flavor

• bargain prices, fantastic value of money, something special

• cool, stylish, tasty, unique

• distinctive, unique

• durable, guaranteed, top/high quality, totally reliable, waterproof

Work in pairs and discuss :

• Which are the best and the worst adverts? Why do you think so?

• Which adverts tempted you most? why?

• Which adverts give the most practical information? Give examples.

• Which part of the adverts do you think are exaggerations?

• Which adverts is the most difficult for you to understand? What makes it difficult?

Open Ended

Which are the best and the worst adverts? Why do you think so?

Open Ended

Which adverts tempted you most? why?

Open Ended

Which adverts give the most practical information? Give examples.

Open Ended

Which part of the adverts do you think are exaggerations?

Open Ended

Which adverts is the most difficult for you to understand? What makes it difficult?

Open Ended

Do you think it is easy to make an Advert? Why/ Why not?

There are 23 techniques to create an advert.

Let's watch it together.

In creating an advertisement there are 2 important elements

Information and Entertainment

try to think of your own brand and advertise it !

thank you

have a great day !!