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Unit 2 - Prepare Digital Marketing Strategy - Part 1

Unit 2 - Prepare Digital Marketing Strategy - Part 1

Assessment

Presentation

Business

10th Grade

Practice Problem

Medium

Created by

BEV Class

Used 13+ times

FREE Resource

24 Slides • 16 Questions

1

Unit 2 - Prepare Digital Marketing Strategy

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Learning Objectives:

1 Describe what is digital marketing


2 Outline key elements, concepts and terms in digital marketing


3 Explain the benefits of digital marketing

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Definition of Digital Marketing

data driven marketing;

use of internet and technology


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Digital Marketing - Key objectives


communicating marketing messages

marketing and advertising products and brands


through various forms of digital media

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Just Do It

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5D’s of Digital Marketing

Digital Devices

Digital Platform

Digital Media

Digital Data

Digital Technology

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Digital Devices


Devices which customers use to access information and business online.

eg. smartphones, tablets, computers

9

Multiple Select

Digital Platforms

Cloud-based software and services, through the use of browsers or apps from the major social media platforms.

Examples include:

1

Google

2

Facebook

3

Youtube

4

Printed Magazines

10

Multiple Select

Digital Media

Different paid, owned and earned online communications channels.

including advertising, email and messaging through digitised content (images, texts, videos and audio)


Click on all examples of Digital Media (only one is not digital)

1

Social Media

2

Websites

3

Video Games

4

Newspapers

11

Multiple Select

Digital Data

The insight or ___________ businesses collect regarding their __________ profiles and their interactions with businesses, which is now required to be protected by law in most countries.

1

members, customers

2

information, audience

12

Multiple Select

Digital Technology


It is the marketing technology companies use to create _________ experiences from websites and mobile apps to in-store kiosks and email campaigns.

1

interactive

2

non- interactive

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Digital Marketing Terms, Concepts, Elements and Tactics

( 9 points)

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Example of SERP

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1. Search Engine Optimisation (SEO)

methodology of strategies, techniques and tactics


increase the amount of visitors (traffic) to a website


high-ranking placement in the search results page of a search engine


Search results page of search engine (SERP)

16

Multiple Select

1. Search Engine Optimisation (SEO)

1

methodology of strategies, techniques and tactics

2

increase the amount of visitors (traffic) to a website

3

by obtaining a high-ranking placement in the search results page

4

Example: Facebook

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Multiple Select

1. Search Engine Optimisation (SEO)


SEO drives ______________ traffic (organic search).

1

unpaid

2

paid

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1. Search Engine Optimisation (SEO)

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Example of SERP

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2. Search Engine Marketing (SEM)


A form of digital advertising

targeting a website

to rank on the paid search results

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Multiple Select

2. Search Engine Marketing (SEM)

1

A form of digital advertising

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targeting a website

3

to rank on the paid search results

4

to rank on the unpaid search results

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Multiple Choice

2. Search Engine Marketing (SEM)

Who has the largest market share?

1

Google

2

Yahoo

3

Bing

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3. Pay-per-click (PPC) Campaign

internet marketing model


companies who want to advertise pay a fee each time one of their ads is being clicked


Search engine advertising is one of the most popular forms of PPC

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Multiple Select

3. Pay-per-click (PPC) Campaign

1

An internet marketing model

2

companies who want to advertise

3

pay a fee each time one of their ads

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is being clicked

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It is unpaid

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Multiple Select

4 Content Marketing


Example, Grammarly Blog

1

Create and distribute content

2

to a clearly defined audience

3

engaging, valuable, and relevant

4

goal of achieving marketing objectives

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Multiple Select

5. Engaging Website Design


Engaging and responsive website design is crucial because it

1

impacts how audience perceives brand

2

gets audience to remain on webpage

3

keeps leads on their webpage

4

turn leads away to competitor

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6. Social media marketing (SMM)


any online marketing activities

on social media channels

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Multiple Select

Examples of social media marketing activities involve:


(one incorrect answer)

1

Building communities and networks

2

Posting updates, information on social media channels

3

Sharing of pictures through mobile devices.

4

Following and connecting with people of influence on social media channels.

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Multiple Select

6. Social media marketing (SMM)


1. Building communities and networks

1

Facebook Page likes

2

Instagram followings

3

Blogging communities

4

Text message to a friend

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Multiple Select

6. Social media marketing (SMM)


2. Posting updates, information on social media channels. (can be paid to enhance reach)

1

Facebook Page posts

2

Twitter tweets

3

LinkedIn updates

4

Whatsapp photo to a friend

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Open Ended

6. Social media marketing (SMM)


3. Following and connecting with people of influence


Example, TheDiningAdvisor by UOB Bank connecting with LadyIronChef

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7. Email Marketing

any form of electronic mail or email sent to a prospect or customer’s email

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Multiple Select

7. Email Marketing

1

any form of electronic mail or email

2

sent to a personal friend's email

3

sent to a prospect or customer’s email

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8. Affiliate Marketing

earning a commission by promoting other people's (or company's) products

40

9. Digital Advertising

delivering promotional content to users

through various online and digital channels


social media, email, search engines, mobile apps, affiliate programs and websites

Unit 2 - Prepare Digital Marketing Strategy

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