ENTREP PROCCESS: 1. IDEA GENERATION

ENTREP PROCCESS:

1. IDEA GENERATION

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Some methods of idea generation:

• Brainstorming

• Focus group

• Check list methods

• Problem inventory analysis

• Scenario thinking

• The note book method

• Reverse brainstorming

Some methods of idea generation (con't)

• Delphi method

• Gordon method

• Force-field analysis

• TRIZ

• Rapid Prototyping

• free association

BRAINSTORMING

-Encouraging as many options or alternatives as possible

-No criticisms of the alternatives/ideas are permitted

-All ideas are recorded for further discussion and analysis

-the issue must be stated and understood by all participants

FOCUS GROUP

-A structured grouping

-Individuals provide information on products

- A moderator informs on what is to be examined by the group

CHECKLIST METHOD

-Series of questions with a focus point

-A series of stimulating questions such as "put to other use? Modify?"

-The checklist should meet the needs of the situation

Problem Inventory Analysis

-A method of arriving at new ideas by focusing on problems

-Similar to a focus group where consumers are given a list of problems to discuss

SCENARIO THINKING

-A strategic planning tool for making long term plans

-Different scenarios allows us to explore how to deal with a variety of situations in the future

THE NOTEBOOK METHOD

-Ideas are generated by group members who regularly record the findings

REVERSE BRAINSTORMING

-Brainstorming using a group that focuses on the negative e.g. finding problems or faults with a particular suggestion/idea

-Identify what is wrong with an idea

DELPHI METHODOLOGY

-Method used to explore an issue with a group of people, usually experts in a field

GORDON METHODOLOGY

- Method of developing new ideas when individuals are unaware of the problem

-The general concept is presented and the group responds with a number of ideas

Force-field Analysis

• This method involves identifying the forces (factors) that support and oppose a particular idea or change. It helps in understanding the feasibility and potential challenges of an idea.

TRIZ

TRIZ, which stands for "Teoriya Resheniya Izobretatelskikh Zadach" or "Theory of Inventive Problem Solving" in English, is a systematic problem-solving methodology developed by the Russian engineer and inventor Genrich Altshuller in the mid-20th century.
It is designed to help individuals and teams generate innovative solutions to complex problems

RAPID PROTOTYPING

-•Rapid prototyping is a crucial concept in the entrepreneurial process that involves quickly creating a simplified version of a product or service to test and validate ideas before committing extensive resources.

This approach is particularly valuable in the early stages of idea generation and product development.Rapid prototyping is a crucial concept in the entrepreneurial process that involves quickly creating a simplified version of a product or service to test and validate ideas before committing extensive resources. This approach is particularly valuable in the early stages of idea generation and product development.

FREE ASSOCIATION

Developing a new idea through a chain of word associations

•Free association, in the context of idea generation in the entrepreneurial process, is a creative thinking technique that encourages individuals to generate ideas without any constraints or judgment.

It involves allowing thoughts to flow freely, without censorship or evaluation, in order to foster creativity and explore a wide range of possibilities.

QUIZZ TIME!!

Multiple Choice

All of the following are methods to generate ideas EXCEPT

• Focus group

• Reverse brainstorming

• Algorithmic proposition

• Inventory analysis

Multiple Choice

A method of arriving at new ideas by focusing on problems is appropriately termed

• Problem checklist method

• Problem inventory analysis

• Problem solving

• Delphi method

Multiple Choice

A method of generating ideas that involve the output of as many options and alternatives as possible and where no criticisms are permitted is specifically (but it focuses on the negative)

• Focus group

• Brainstorming

• Reverse Brainstorming

• Checklist method

Multiple Choice

Which of the following statements describes the Delphi method of idea generation?

• Group members are unaware of problem

• Group focuses on the negative

• Group members generate ideas which are recorded

• Group of experts explore an issue and move to consensus

Multiple Choice

Which of the following methods of idea generation focus on developing new ideas when the individuals are unaware of the problem being addressed?

• Problem Inventory

• Gordon method

• Delphi method

• Focus group

Multiple Choice

The method that Encourages as many options or alternatives as possible is called

• Group work

• Brainstorming

• Screening ideas

• Correspondence

Multiple Choice

Which idea generation method systematically helps solve complex problems by identifying and overcoming contradictions within a problem?

• Brainstorming

• TRIZ

• Focus Group

• Free Association

Multiple Choice

In the early stages of product development, which method involves quickly creating simplified versions of products or services to test and validate ideas before significant investment is made?

• Scenario Thinking

• Delphi Method

• Rapid Prototyping

• The notebook method

Multiple Choice

Which method is used to assess the forces that support and oppose a particular change, helping to evaluate the feasibility of a new idea?

• Problem Inventory Analysis

• Gordon method

• Force-field Analysis

• Reverse Brainstorming