Bi Weekly Jan 12

Bi Weekly Jan 12

Roof Rails

Video + End Cards

Multiple Choice

PEC (A) ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... IEC (B)

Multiple Select

Why it was better

• Longer video

• IEC is more aggressive

  (Higher CTR)

• Video is more colorful

• All of the above

Cash'em All

Video & Playable

Multiple Choice

Video+Gif (A) ... ... ... ... ... ... Playable (B) ... ... ... ... ... Can't compare (C)

• You can't compare

  Videos and Playable

Multiple Select

Why we can't compare?

• Different Supply Sources

• Data Science Model

• Both

Magic Finger 3D

Ext.IEC vs. PLWX IEC

Multiple Choice

Ext.IEC (A) ... ... ... ... ... ... ... ... ... ... ... ...... ... PLWX IEC (B)

Multiple Select

Why it was better?

• Clearer interaction

• Cleaner screen

• Time To Market

Always make something slighly different

And look at externals

Sushi Roll 3D

Ext.IEC vs. PLWX IEC

Multiple Choice

Ext.IEC (A) ... ... ... ... ... ... ... ... ... ... ... ...... ... PLWX IEC (B)

Multiple Select

Why it was better?

• Colorful

• Different than video

• Looks like a PA

Stretch Guy

PLWX PA vs. Ext.PA

Multiple Choice

PLWX PA (A) ... ... ... ... ... ... ... ... ... ... ... ... External PA (B)

Multiple Select

Why it was better

• Better Tutorial

• Harder Gameplay

• More interesting level

God of Pranks

PLWX IEC vs. GIF

Multiple Choice

Vid 1 + GIF (A) ... ... ... ... ... ... Vid 1 + SQ 1 (B) ... ... ... ... Vid 2 + SQ 2 (C)

Multiple Select

Why it was better

• Users love characters with blue T-shirts

• Different pranks than in the Video

• Includes Choice

Dropping Ball 2

PLWX PA vs. Ext.PA

Multiple Choice

PLWX PA (A) ... ... ... ... ... ... ... ... ... ... ... ... External PA (B)

Multiple Select

Why it was better

• Authentic gameplay

• Longer gameplay

• Easy to "Win" Money

Runner

Lucky Woody Puzzle

GIF vs. IEC

Multiple Choice

Gif (A) ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... IEC (B)

Multiple Select

Why it was better

• New Video

• Shorter Video

• Interactive and Misleading IEC

Boo

Cashyy

GIF vs. IEC

Multiple Choice

Gif (A) ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... IEC (B)

Multiple Select

Why it was better

• Focus on money

• Shows the game icon

• Strong CTA

Runner

TV Empire Tycoon

ECP vs Ext.PA

Multiple Choice

ECP (A) ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... Ext.PA (B)

Multiple Select

Why it was better

• Better UI

• Shorter Experience

• Better TV Set Room

Idle Restaurant Tycoon

FS EC vs. IEC

Multiple Choice

FS EC (A) ... ... ... ... ... ... ... ... ... ... ... ... ... ...... ... IEC (B)

Multiple Select

Why it was better

• More Aggressive

• Experience with Added Value

• Better Colors