10A Film and Media - Advertising

Film and Media - Advertisements

Tricks of advertising

Poll

Which is your favorite advertisement?

• Television

• Magazine

• Radio

• Billboards

• Social Media

How are advertising tricks used here?

What does the ad make you feel?

Open Ended

How do they use advertising tricks? How does the ad make you feel?

What is this advert suggesting to its readers?

How does the ad make you feel?

Open Ended

How do they use advertising tricks? How does the ad make you feel?

Read the article (CB LMS Week 1, Period 7)

Multiple Choice

The Duracell batteries slogan is an example of ...

• rhyming.

• celebrity endorsement.

• asking consumers questions. 

Multiple Choice

The Adidas slogan ‘Impossible is Nothing’ is unforgettable because...

• it rhymes.

• it is only three words.

• it is endorsed by superstar athletes.

Multiple Choice

An example of using commands in advertising is ...

• the milk health campaign advert.

• the Sprite advert.

• the Nespresso advert.

Multiple Choice

Nike used Michael Jordan in one of its campaigns because ...

• he is related to sport.

• he didn’t charge them a lot.

• he drank Nespresso.

Multiple Choice

‘Got Milk?’ was used to persuade people to ...

• drink Nespresso coffee.

• do more sport.

• drink milk.

Open Ended

Group 1:

Do you think it’s acceptable that we have to watch and listen to so much advertising?

Open Ended

Group 2:

Do you think it’s acceptable for children to be targeted by advertising?

Open Ended

Group 3:

Do you believe that advertising persuades us to buy things?

Poll

Exit Ticket: What have you learned?

• I understand how advertisements can trick readers.

• I can understand how language can be used as a persuasive tool.

• I can express opinions about adverts.

• I did not understand a thing.