The Marketing Challenge - Lesson 4

The Marketing Challenge - Lesson 4

BUSINESS ETHICS

Business ethics refers to how businesses ensure they are being ‘ethical’ in their day-today operations. Business need to consider: 

• how to ensure fairness

• how to recycle

• how to package

• how to reduce waste

Kenco Coffee

This coffee company has dramatically reduced the packaging of their coffee to become more eco-friendly

McDonald's

This fast food company established the charity Ronald McDonald House

They are a nonprofit organisation whose stated mission is to create, find, and support programs that directly improve the health and well-being of children.

They have over 7000 divisions worldwide.

MAC Cosmetics

This costmetics company states that it is 'animal cruelty free', however they sell their items in China (where it is mandatory all cosmetics are tested on animals).

Therefore, if you look closely on the packaging MAC state that the they do test on animals where it is required by law?

Still ethical? You decide.

TOMS

TOMS have donated over 60 million pairs of shoes to children in poverty 

The companies was founded in 2006 its business model was 'buy 1 pair of shoes to donate a pair to a child in a developing country'.

In 2019 TOMS changed that model due to their company diversifying, they now give ¹/₃ of their profits to their charity fund.