Identifying brand promise

Identifying brand promise

Marketing

Multiple Choice

A logo is a brand's

• promise

• identifying mark

• personality

• catchphrase

Multiple Choice

Brand promise connects to customers on a(n) ____level

• intellectual

• social

• logical

• emotional

Multiple Choice

"I'm loving it" is one of McDonald's famous brand

• slogans

• logos

• promises

• touch points

Multiple Choice

which of the following is a true statement about brand promise

• It is explained solely through advertising

• It decreases brand awareness

• It is not usually stated in words

• It is the same thing as brand logo

Multiple Choice

Which of the following is a benefit of brand promise:

• It increases the company's market share

• It attracts employees to the company

• It allows the company to pay higher salaries.

• It allows the company to stand out from the competition

Multiple Choice

Brand promise helps to increase brand awareness and brand:

• loyalty

• personality

• value

• character

Multiple Choice

How does brand promise affect employees?

• It creates their job descriptions.

• It gives them a common goal

• It increases their bonuses

• It creates additional pressure on their job

Multiple Choice

When a customer sees a new story on television about a certain company or brand, it's an example of a(n)

• brand promise

• advertisement

• touch point

• slogan

Multiple Choice

Which of the following is considered a pre-sale touch point:

• Advertising

• Interaction with a salesperson

• Shipping/Delivery

• Installation

Multiple Choice

During-the-sale touch points should be designed to

• get the customer's attention

• resolve any problems the customer has with the product

• show the customer what benefits the brand offers

• reinforce that the customer is making the right buying decision

Multiple Choice

Which of the following is an example of a post-sale touch point:

• The product itself

• customer loyalty program

• Advertising

• Publicity

Multiple Choice

Which of the following is a true statement regarding touch points:

• A business must prioritize which touch points to focus on

• There are about 12 touch points for any given brand

• Pre-sale touch points are more important than post-sale touch points

• Every brand has the same touch points

Multiple Choice

A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of

• business environment

• corporate culture

• brand promise

• brand personality

Multiple Choice

A certain company values creativity and encourages this trait among its employees, affecting how its brand promise is carried out. This factor is called

• advertising

• corporate culture

• branding

• brand awareness

Multiple Choice

The most important factor in carrying out brand promise is

• business environment

• corporate culture

• employees

• brand personality

Multiple Choice

The benefit that a band promises to its target customers must be

• important to them.

• tangible.

• of monetary value

• approved by the government

Multiple Choice

Customers are more likely to be loyal to brands that they feel

• have the best touch points

• create the most memorable slogans

• have the best logos

• share their values and beliefs

Multiple Choice

The easiest way to learn your company's brand promise is to

• make an educated guess

• ask your manager or supervisor

• look on the website

• talk to your coworkers

Multiple Choice

You can recognize a true brand promise if it

• is authentic and credible

• is tied to features and product specifications

• relates to just the business's marketing activities

• demonstrates the similarities between the brand and its competitors

Multiple Choice

When it comes to brand promise, employees should

• memorize the business's slogan

• go about their tasks as usual

• incorporate it into all of their daily activities

• verbalize it to every customer