April 21st - Why Videos Go Viral

Social Media-

Why Videos Go Viral

Open Ended

What is a "Viral Video" ?

It's viral because it spreads from one device to another, like a virus.

Open Ended

Why do you think a video goes viral?

Why Videos Go Viral

• This Ted Talk was published in 2011! It is interesting to see how much the internet has changed since then.

• In this Ted Talk, Kevin Allocca discusses WHY videos go viral.

Key Words to Listen For:

• Tastemaker

• Parody

• Community Participation

• Unexpectedness

Let's Watch

https://www.youtube.com/watch?v=BpxVIwCbBK0

Multiple Choice

What is Kevin Allocca’s cool-sounding job?

• Chief Happiness Officer at Google

• Manager of Projects at the Institute for Social Media

• Trends Manager at YouTube

• None of These

Multiple Choice

What is a "tastemaker" ?

• Someone who tastes things.

• A highly popular YouTube Channel

• Somebody who decides what is popular, an influencer.

• None of These

Open Ended

Why does "Community Participation" help videos become viral?

Let's Practice!

• According to Kevin the 3 main ways a video goes viral are:

• Tastemakers/Influencers, Community Participation, Unexpectedness

Practice!

-Explore these viral videos on CNN. Can you identify what made them go viral?

https://www.youtube.com/watch?v=nmUXntGlqFI&t=78s

https://www.cnn.com/specials/videos/viral-videos