Ch. 15-1: Consumer Buying Decisions

Ch. 15-1: Consumer Buying Decisions

Multiple Choice

Which of the following is not one of the main sources of consumer information?

• media sources

• government agencies

• personal contacts

• word of mouth

Multiple Choice

True or False. Evaluating alternatives is one of the steps to the consumer decision-making process?

• True

• False

Multiple Choice

A department store is an example of what type of shopping location?

• traditional retailer

• contemporary retailer

• non-store shopping

• urban retailer

Multiple Choice

The most reliable consumer information source will usually be

• advertising

• comments from salespeople

• comments from other consumers

• reports from consumer testing organizations