Lesson 10

Lesson 10

Skills for writing

In what part of the world were these photos taken?

Why might life be difficult there? How many reasons can you think of?

Check your predictions

Read and listen to the article

P. 26

Reading: Reading for specific information

Read the article again and answer the questions

P. 26

Open Ended

What are winters like inside the Artic Circle?

Open Ended

How does Akycha survive when he's out hunting?

Open Ended

What does he hunt and how does he do it?

Open Ended

Why can't the Inuit who keep reindeer stay in one place for a long time?

Speaking: (Peers)

In what other areas of the world people live under extreme conditions?

What is the coldest or hottest place you've ever been in? What was the experience like for you?

Would you find it easier to live in an area were it's very cold or very hot?

Writing: A magazine article about a historical event

Read the article, what happened in Berlin these years?:

1961, 1989, 1990

Open Ended

1961

Open Ended

1989

Open Ended

1990

Multiple Choice

The article has three paragraphs, which of them:

Sets the scene for the main events?

• 1

• 2

• 3

Multiple Choice

The article has three paragraphs, which of them:

Describes the main action?

• 1

• 2

• 3

Multiple Choice

The article has three paragraphs, which of them:

Describes the historical background?

• 1

• 2

• 3

Unit 3: What's in a name?

Giving advice, expressing obligations, giving recommendations

These are names and logos of various companies. What kind of products do they offer?

Add two more names of companies or products that are famous around the world.

Speaking (Peers)

Some people thin the name of a brand is very important. What do you think is the reason for this?

Reading: Scanning a text

Read the blog entry quickly. Which of the brands shown at the beginning does it mention?

P. 30

Reading: Reading for specific information

Read the blog entry again and listen. Answer the questions.

P. 30

Open Ended

Why do companies think a lot about a brand name?

Open Ended

What makes a good brand name?

Open Ended

Why was 'Jaguar' chosen?

Open Ended

Why was 'Pret A Manger' chosen?

Open Ended

Why was 'Whatsapp' chosen?

Open Ended

Why was 'Nova' a bad name for a car in Spain?

Open Ended

Why do teenagers choose to buy more expensive products (like clothes)?

Train to Think: Identifying the main topic of a paragraph

Writers use a new paragraph when they want to change the topic. The opening line of a paragraph usually gives you a clue about it's topic.

Multiple Choice

What is the topic of paragraph 3?

• brand names are important in the teenage market

• ways to pick a brand name

• what teenagers wear to school

Multiple Choice

What is the topic of paragraph 4?

• some really bad brand names

• brand names are important in the teenage market

• what teenagers wear to school

Speaking (Peers)

- Can you think any more brand names which:

- Use a family name?

- Try to create an image?

- Are in another language?

- Have you ever bought or wanted something just because of the brand? Give examples

Grammar: (don't) have to / ought to / should (n't) / must

Complete the sentences from the article in page 31.

Fill in the Blank

First of all, you _____ give the product a name.

Fill in the Blank

Companies ______ get it right the first time.

Fill in the Blank

A brand name _____ be unique, memorable and easy to understand.

Fill in the Blank

But you ______ use a family name.

Fill in the Blank

And what ___ you _____ be careful about? (separate by a coma)

Fill in the Blank

Well, you _______ choose a name that might not work in certain countries or cultures.

Grammar: Complete the rule

P. 32