ICTM Enterprise Systems

G-ICTM - 2nd Semester

Enterprise Systems

Enterprise Systems- the backbone of modern organizations

Advantage:

To help automate the business and make reporting and decision making easier.

Multiple Choice

ERP means

• Enterprise Resource Plans

• Enterprise Resource Planning

 ERP-system that helps automate and manage business processes across finance, manufacturing, retail, supply chain, human resources, and operations

Multiple Choice

CRM means

• Customer Relationship Management

• Customer Relation Management

CRM is often used to refer to technology companies and systems that help manage external interactions with customers.

• Understanding Customer Relationship Management (CRM)Elements of CRM range from a company's website and emails to mass mailings and telephone calls. Social media is one-way companies adapt to trends that benefit their bottom line. The entire point of CRM is to build positive experiences with customers to keep them coming back so that a company can create a growing base of returning customers.