SWOT Analysis

SWOT Analysis

Multiple Choice

Which one is a STRENGTH for McDonald’s?

• Having the largest fast food market share in the world

• The idea to add home meal delivery

• Lawsuits against McDonald’s

• Unhealthy food

Multiple Choice

Which one is a WEAKNESS for McDonald’s?

• Changing customer habits and new customer groups

• $2 million advertising budget

• Lawsuits against McDonald’s

• High employee turnover

Multiple Choice

Which one is an OPPORTUNITY for McDonald’s?

• Local fast food restaurant chains

• The idea to add home meal delivery

• Existing partnerships with many big brand names

• Negative publicity

Multiple Choice

Which one is a THREAT for McDonald’s?

• An unhealthy food menu

• Brand recognition valued at $40 billion

• Creating new menu items for changing customer habits and new customer groups

• Trend towards healthy eating