FORM 4 READING 3B PAGE 55

FORM 4 READING 3B PAGE 55

BEWARE! Retailers are tricking you into spending more money.

Multiple Choice

Have you ever wandered into a shop with a list of few things, only to come out with twice as much stuff? There is a reason for this,___________and they work.

• A. Many shops use carpets to slow your speed.

• B. The way that products are displayed also plays a very important role.

• C. Retailers are playing with your mind.

• D. Retailers have been using different techniques to increase their sales for years.

• That is why in food shops major items such as bread and milk are placed at the back.

Multiple Choice

Imagine if you're starving! Many restaurants and fast food outlets use the same trick and send the kitchen smells onto the street to attract more customers. ______________. More popular items are usually in the middle of aisles so that you have to walk further , past more products to reach them.

• A. Many shops use carpets to slow your speed.

• B. The way that products are displayed also plays a very important role.

• C. Retailers are playing with your mind.

• D. Retailers have been using different techniques to increase their sales for years.

• That is why in food shops major items such as bread and milk are placed at the back.

Multiple Choice

Have you ever noticed that certain shelves in shops look untidy, as if customers have been moving everything around?____________. You may think that people would be put off by this but retailers often make areas look untidy, so customers believe that they are looking at 'reduced price' products or a very popular promotion.

• A. Many shops use carpets to slow your speed.

• B. Retailers are playing with your mind.

• C. This not by accident.

• D. Retailers have been using different techniques to increase their sales for years.

• E.That is why in food shops major items such as bread and milk are placed at the back.

Multiple Choice

Even the way floors are designed can make you spend more. In many supermarkets, the tiles in aisles with expensive items are smaller so that it sounds as oif your trolley is moving faster, mich makes you slower and spend more time in that area.___________. Other shops remove windows so that you have less connection with the outside world and more likely to spend more time shopping.

• A. Many shops use carpets to slow your speed.

• B. Retailers are playing with your mind.

• C. This not by accident.

• D. Retailers have been using different techniques to increase their sales for years.

• E.That is why in food shops major items such as bread and milk are placed at the back.

Multiple Choice

Retailers would quickly go out of business if we walk straight in, bought what we need then walked straight out again.__________. Similarly, in clothes shops, firring rooms and cash desks are susually far from the entrance.

• A. Many shops use carpets to slow your speed.

• B. Retailers are playing with your mind.

• C. This not by accident.

• D. Retailers have been using different techniques to increase their sales for years.

• E.That is why in food shops major items such as bread and milk are placed at the back.

Multiple Choice

The more time you spend inside, the more money you are likely to spend. _____________. Don't let them get away with it.

• A. Many shops use carpets to slow your speed.

• B. Retailers are playing with your mind.

• C. Retailers are playing with our mind.

• D. Retailers have been using different techniques to increase their sales for years.

• E.That is why in food shops major items such as bread and milk are placed at the back.