Unit 11 Marketing and Sales (Review)

Unit 11

Marketing and Sales (Review)

​LISTENING TEST

​

Multiple Choice

• A

• B

• C

​Who will be giving the sales presentation to the client?

​(A) The present is for Jennifer.

​(B) I think it's John.

​(C) The client is placing an order.

Multiple Choice

• A

• B

• C

​Where did you put the latest consumer report?

​(A) Up 20% from last year.

​(B) To Beverly in sales and marketing.

​(C) It's on my desk.

Multiple Choice

• A

• B

• C

​When will the new advertising campaign be launched?

​(A) As soon as our product is ready.

​(B) We're going to have lunch together next week.

​(C) Using newspapers and press releases.

Multiple Choice

• A

• B

• C

​What brand do consumers prefer?

​(A) They dont' seem to have a favorite.

​(B) The brand is user-friendly.

​(C) It's actually brand new.

Multiple Choice

• A

• B

• C

​Why don't we reveiw our strategy now?

​(A) I told Penny three times

​(B) The market reserach isn't finished yet.

​(C) Not enough people responded.

Multiple Choice

• A

• B

• C

​How much competition is there?

​(A) Three distributors are helping us right now.

​(B) Several new companies have entered the

market.

​(C) I think we should focus on our advertising.

Multiple Choice

• A

• B

• C

​Will they introduce teh new model soon?

​(A) Yes, it should be released next week.

​(B) We'll have to meet them for lunch.

​(C) She was very successful.

Multiple Choice

• A

• B

• C

​Should we do the survey ourselves or find someone else to do it?

​(A) Let's conduct it in-house.

​(B) So that's why no one was there.

​(C) No, I found out about it myself.

Multiple Choice

• A

• B

• C

​Consumer demand has been increasing, hasn't it?

​(A) What does she want?

​(B) Yes, we lost four customers this month.

​(C) Acutally, it has declined htis year.

Multiple Choice

• A

• B

• C

​The press release is scheduled for Tuesday.

​(A) If we have time.

​(B) Can we postpone it?

​(C) Tell him not to be late.

​READING TEST

​

Multiple Choice

Following the opening remarks, the marketing director __________ the winner of this year's "Top Sales" award.

• announce

• announcer

• announcement

• announced

Multiple Choice

When the advertising campaign __________, we will survey consumers to see how attitudes have changed.

• will finish

• is finishing

• finishes

• finished

Multiple Choice

The strategy as well as teh determination of teh sales team made teh advertising campaign __________.

• succeed

• will succeed

• to succeed

• succeeded

Multiple Choice

As Oscar is leaving the company in July, Bryan will __________ as the new director of the marketing department.

• take out

• take over

• take hold

• take off

Multiple Choice

If the sales volume __________ above 2 million dollars, it would have been the best sales result since 2009.

• had risen

• has risen

• would rise

• wiil rise

Multiple Choice

Because of production delays, the company will postpone __________ its range of leather goods by two months.

• launching

• the launching

• to launch

• launch

Multiple Choice

Last quarter we thought we __________ reach our sales target, but as it turns out, we did.

• wouldn't have

• won't

• shall not

• wouldn't

Multiple Choice

The company __________ the data on consumer behavior will release a report early next month.

• will compile

• compiling

• has compiled

• compiled

Multiple Choice

__________ customers what they feel about the product is the most direct way of obtaining feedback.

• Asked

• Ask

• Being asked

• Asking

Multiple Choice

When talking to a client, do not __________ there is a 100 percent guarantee that our investment fund will earn money.

• ever claim

• claim never

• still claim

• aleady claim

Multiple Choice

The economic situatio is not improving; __________, many companies are reducing their advertising budgets.

• however

• nevertheless

• therfore

• fortunately

Multiple Choice

Appointing a distributor in Brazil is certainly __________ traveling there ourselves once every quarter.

• more efficiency

• more effective

• as effective

• more effective than

Multiple Choice

As the advertisements were shown at the wrong time, you are not required to pay for __________.

• them

• these

• it

• those

Multiple Choice

Because of the long weekend, our sales manager cannot visit her client ___________ beginning of next week.

• prior

• behind

• until

• to

Multiple Choice

For an advertisement to be effective, it needs to have both a clear message to customers __________ to be seen often.

• and

• or

• nor

• either