Website analytics

WEBSITE ANALYTICS

WEB ANALYTICS

​a system for measuring, collecting, analyzing, presenting and interpreting information about website visitors in order to improve and optimize them.

​THE MAIN TASK OF WEB ANALYTICS

​is to monitor website traffic, on the basis of which the audience of the site is determined and the behavior of visitors is studied to make decisions on the development and expansion of the functionality of the web resource.

​Scope of application: Aspects of website development and online promotion

• Evaluation ​

  Development

• ​Identification

• ​Optimization

​Traffic statistics of sections and web pages of the site:

• ​number of viewed web-pages

• key words and phrases that visitors find your website in search engines

• geography of visitors

• the time spent on a web page, a visitor

• the transitions between the web pages

• the audience of the site

• ease the site navigation for visitors

​WEB ANALYTICS METHODS

​* Site traffic analysis

​* Analysis of data from e-commerce

​* Usability Analysis

​* Analysis of the behavior of visitors on the page

​* Benchmarking (Alexa, gemiusAudience, Тенденции Google)

​* End-to-end analytics

​* The cis assembly

Multiple Choice

ПОКАЗАТЕЛЬ ОТКАЗОВ 

• BOUNCE RATE 

• VISITOR MAP

Multiple Choice

ПУТЬ КЛИКА

• CLICK PATH

• META TAG

Multiple Choice

ПОКАЗ СТРАНИЦЫ 

• PAGEVIEW

• USER PROFILE

Multiple Choice

ВРЕМЯ ВЗАИМОДЕЙТСВИЯ 

• ENGAGEMENT TIME

• ACTIVE TIME

Multiple Choice

ЧАСТОТА

• CONSTANTLY 

• FREQUENCY 

Multiple Choice

ТЕПЛОВАЯ КАРТА

• PAGE OPTIMIZA

• SITE OVERLAY 

MAKE WEB ANALYTICS FOR YOUR FAVORITE SITE