A Business Plan

WELCOME BACK STUDENTS​

​PROJECT 5 - WEEK 1

MISS LESLY

​ A Business Plan

In this section, you are going to learn how to create a business! To do this, it is very important to have a business plan. A business plan outlines the goals of the future business and how to achieve them. It should include: ​

• ​Business description

• Small business market analysis

• Organization and management

• Service or product

• Marketing

What is a business description?

​A business description provides an overview of the main aspects of your business, like what you do and what makes your business original.

The 6 elements of a business description​

1. Who are you? What is the name of your business? Who will buy your products/services?

2. What is your product or service? What are your goals for your business?

3. Where is your business located?

4. When will your business be open? When will you implement your business plan and see results?

5. Why would potential customers want to buy from you? Explain why you are different from the competition. What makes your business unique/original?

6. ​How? What is the structure of your business? Explain why you chose this structure.

​ACTIVITY #1

​Answer the following comprehension questions

(Responde las siguientes preguntas de comprensión).

READING COMPREHENSION

Multiple Choice

What do you have to do to start your business?

• Outline the goals of your business.

• Do a business description.

• Do a business plan.

Multiple Choice

How many elements the business plan includes?

• 4

• 5

• 3

Fill in the Blanks

Complete the list of business plan elements:

- ​Business __________

- Small business market analysis

- Organization and __________

- Service or product

- _________

​ACTIVITY #2

​Read the following sentences and decide if they are true or false

(Lee las siguientes oraciones y decide si son verdaderas o falsas).

TRUE OR FALSE

Multiple Choice

A business plan describes the goals and how they will be achieved.

• True

• False

Multiple Choice

The overview describes the details of your business.

• True

• False

Multiple Choice

The business description has 7 element.

• True

• False

Multiple Choice

You have to say why your bussines is original to your potential customers.

• True

• False

Yum Yum Cakes

The bakery is owned and managed by four young women who have had previous experience in the Food Industry.​ It is located in the downtown region of San Jose, California, very close to universities and businesses. Since 2014, the business is dedicated to create and design cakes, cupcakes, cookies, breakfast and lunch packages for various life events as well as corporate functions. All our products are prepared fresh everyday with locally grown ingredients. We bake our own products that assure quality and taste. The recipes of our products cover different regions of world. The company plans to expand by increasing the current production with a dine-in and takeout restaurant. With the opening of the restaurant, we will be able to offer a full-fledged menu catering with a variety of cuisines through the day.

Open Ended

Who created Yum Yum Cakes?

Open Ended

What are the products sold by Yum Yum Cake?

Open Ended

What is Yum Yum Cake's goal for this year?

Open Ended

Where is Yum Yum Cake located?

Open Ended

Why are Yum Yum Cake's products special?

Homework

​Project 5 - Week 1 / ​A Business Plan

Pacari Chocolate is a business managed by Santiago Peralta and Carla Barbotó. Their office is located in Quito, Ecuador. Pacari is dedicated to making the highest quality organic chocolate from Ecuador. Since 2002, they have worked with cacao growers to create a fine, gourmet chocolate. An essential ingredient is involved in the entire process—from working directly with the farmers to designing the packaging. Pacari continues to seek innovative ways to bring out the best in the fine flavor of Ecuadorian (Arriba Nacional) cacao. The company has various products: from the Raw chocolate line, to the latest collection of chocolate with flavors from the Andes. The business hopes to have sales of $60,000 by the end of this year and $95,000 by the end of three years.

​Answer the following questions:

• ​Who created Pacari?

• What is the product sold by Pacari?

• What is Pacari’s goal for this year?

• Where is Pacari located?

• Why is Pacari’s product special?

​Premium Organic Dark Chocolate