Sec 4 SS CH10 - Cultural Impacts of Globalisation

Sec 4 SS CH10 - Cultural Impacts of Globalisation

Cultural Homogenisation

• ​Process where local cultures are changed by foreign cultures to become more like the foreign culture.

• ​May lead to foreign cultures being dominant

• ​Local culture may have less influence

​Starbucks

• ​Serves identical coffee in 32000 stores in 65 different countries every day

• People have embraced this aspect of American culture​

​McDonalds

• McDonalds is another American food company that has multiple branches all over the world

• ​Fast food culture has spread to different parts of the world as well.

Open Ended

THINK!

Do you think McDonalds and Starbucks being so dominant is a good or bad thing?

Give one reason why you think so.

​Homogenisation of Language

• ​English language has become the main language of communication

• ​80% of Internet content is in English

• ​Impact on diversity of languages?

Open Ended

THINK!

Do you think more people speaking English at home is good or bad for diversity in Singapore? Explain your answer with one reason.

​Cultural Hybridisation

• ​Cultural exchanges can lead to foreign and local cultures blending, resulting in unique combinations.

• ​This leads to changes in the local culture.

​Hybridisation

E.g. Salsa

• ​Music style that is a blend of African, Jamaican and North American music.

​

​

​https://www.youtube.com/watch?v=DhV5Hf0oHnc/

Open Ended

THINK!

What other examples of cultural hybridisation can you think of?

Explain which cultures have blended in your example.

Homogenisation and Hybridisation

IN ENTERTAINMENT

AMERICAN influences

KOREAN influences​

1. American Influences

​IN ENTERTAINMENT

Foreign influences on local entertainment

​

Local culture influencing foreign entertainment​

​

Foreign Entertainment

USA entertainment generate 30% of global entertainment revenue

​

American culture:

INDEPENDANCE and

INDIVIDUALITY​

Attractive values to audiences​

American Influences

American movies make up the top 10 highest grossing movies.

​

Popularity of American films / values.​

​Some text here about the topic of discussion.

TOP MOVIES

Some countries like France and China are concerned with American culture dominating the country

​

Imposed quotas on American films and TV programming​

Unwelcome Dominance?

Hybridisation of American movies to include other cultures​

​

Local cultures impacting America

Kung Fu in American Movies

Some cultures take offence to portayals of culture in hollywood movies

​

How much can you remember?

QUIZ TIME

Multiple Choice

Cultural homogenisation is when

• foreign cultures are changed to become like local cultures

• foreign cultures are blended with local cultures

• local cultures are changed to become like foreign cultures

• local cultures are blended with foreign cultures

Multiple Select

Cultural hybridisation is when

• foreign cultures are changed to become like local cultures

• foreign cultures are blended with local cultures

• local cultures are changed to become like foreign cultures

• local cultures are blended with foreign cultures

Multiple Choice

Which is NOT a correct example of cultural homogenisation?

• Starbucks causing Singapore kopi tiams to lose business

• Mcdonalds in India becoming more popular with youths than Indian foods

• 80% of the internet being in the English language

• Mcdonalds adapting their burgers to suit Singaporean tastes

Multiple Select

Which are the TWO American values that have made its movies so popular globally?

• independence

• interdependence

• individuality

• indecisiveness

Multiple Choice

The French government ruled that non-European television cannot make up more than ___ of the programmes screened in the country?

• 30%

• 40%

• 50%

• 60%

Multiple Choice

An example of hybridisation in American movies is

• inclusion of Asian actors in movies

• inclusion of Chinese fighting styles in American movies

• inclusion of pandas in the plot

• having American actors in movies from China

2. Korean Influences

​IN ENTERTAINMENT

Mid 2000s - South Korean influence in entertainment industry

​

(Korean Wave / Hallyu)

​

​

Korean Wave

TV Dramas (K Drama)

Food

Fashion

Pop music (KPOP)

Computer Games

​Tourism

​

​Some text here about the topic of discussion.

Hallyu influences

K-pop groups with fan bases in Asia, Europe and USA

​

K-dramas broadcast globally​

​

​Some text here about the topic of discussion.

Hallyu global spread

Popularity due to familiarity of products bue to K-pop and K-dramas

​

​

South Korean Products

in 2011, Japanese protested against too many K-dramas being broadcast in the country

​

Backlash against Hallyu

Homogenisation and Hybridisation in Food

CULTURAL IMPACT OF GLOBALISATION

​

Greater variety of food options - access to foreign cuisines

​

Locals may embrace or oppose such foreign influences on food​

​

Do Singaporeans embrace or reject foreign foods in the country?

Homogenisation - FOOD

Poll

I ______ foreign foods influence in Singapore.

• EMBRACE!

• REJECT!

Most popular food chains in Singapore

Spread of fast food criticised as promoting food homogenisation and reducing cultural diversity

​

What is the negative impact of "McDonaldlisation?"

Rejection of fast food

​

​In 1986, Italians protested against Americanisation of Italian food culture

Protested opening of McDonalds in Rome​

Did this attitude change?

Protests against McDonalds

Today in Italy...

In 1996, farmers attacked a KFC restaurant in India

Local chicken farmers felt threatened by KFC chicken farms​

​

Protests against KFC

Today in India...

Despite claims that fast food homogenise food cultures, local cultures can retain their influences as well

​

Hybridisation in Food

Open Ended

How can local foods impact foreign foods? Or how has foreign foods impacted local food? - Describe one incident you have experienced. Explain if you think this is good or bad and why.

Practice!

Textbook Pg 321

Q7:

"N" Explain how hybridisation and homogensisation can impact local food culture in a country.

"O" Do you think hybridisation has a greater impact on local food culture than homogenisation? Explain your answer.