Tourism organisation, marketing and promotions

Tourism organisation, marketing and promotions

By Isaac Lopez RA 2

Tourism organisations fall into three categories:

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1- Firstly they can be non- governamental organisations or a charity like the world tourism organisation, a united nations organisation which promotes “ the development of responsible”

By Isaac Lopez RA 2

TOURISM ORGANISATIONS

•Secondly, they can be governamental organisations like Ministerio de Turismo which markets dominican tourism at home and abroad.

Isaac López

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Thirdly, they can be private sector organisations like:

Agencia Taveras, Viajes Alkasa, Travelwise, Turinter, Abreu Tours, Agencia Felix, Services Travel, Olas del Caribe, Ozama Travel, Rosedy

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They promote and sell holidays for profit.

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We can separate this last group into three categories.

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Independent Company

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Have one or more branches, which can often be close to each other. They sell their holidays to people locally and market them by word of mouth.

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Miniple Companies

Have several branches in different áreas, which sometimes use different trade names and a head office, which can manage the organisation´s marketing strategy centrally.

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Multiple Agencies

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Have branches in all major towns and cities and they can be part of very large tourism sector companies.

They market holidays on the basis of competitive Prices or special offer packages. In addition to this, travel agents can be members of trade associations, organisations representing travel companies who can help with marketing and protect customer´s rights. Of course nowadays many people prefer online do-it-yourself tourism to any of these organisations. 

Isaac López

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Questions

​Non governamental companies

word of mouth

Travel company​

Charity ​

Competitive​ price

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Some text here about the topic of discussion

Let´s follow with ​homework

​Who was Thomas Cook?