ESB Domain 3- Production and Distribution

ESB Domain 3: Production and Distribution

By Laura Jennings

• You know you’ve reached product/ market fit when your sales volume is high and continues to grow because customers recommend your products to others.

Product/Market Fit

Elements of the Product/Market Fit

​Phase	​Definition
​1. Idea	​We develop an idea (conceptualize) for a product or service.
2. Prototype	​Identify how your product or service solves customers' problems. (MVPs)
3.​ Launch	​The company is legally formed and sales start to occur. Your company will create a value hypothesis to articulate why customers should use your product.
4.​ Traction	​Sales gain momentum Growth begins This is the Monetization phase
5.​ Customer Development	​Analyze customer feedback. Change markets. Explore new product lines.
6.​ Growth	​When you find your Product/Market Fit, you will see growth and continue to grow your business.

Creating a Product or Service

Performance and Quality Criteria

Quality Control Testing

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Distribution Channels

• receives and temporarily stores goods before fulfilling the customer's order

Distribution center

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• receives, processes, and fills customer's behalf of your business

• strategically stores your products​

Fulfillment center

• They both store and ship products for businesses

• They are both indirect distribution channels​

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Distribution vs. Fulfillment Center

​Great Students of America (GSOA)

Great Students of America is a nonprofit organization that specializes in the prosperity and futures of, as it states, Great Students!