1/31- ELA

1/31- ELA

Introduction to ​Persuasive techniques and rhetoric

By Joanna Baughman

https://docs.google.com/presentation/d/1qTO8fU9fKhAh1MpTp5k67RFxm6uF2UhFnvsG2elKnAg/edit?usp=sharing

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Ethos Logos pathos introduction ppt:

Multiple Select

What appeal is Google+ new dad?

• ethos

• logos

• pathos

Multiple Choice

What appeal is the humane society ad?

• ethos

• logos

• pathos

Multiple Choice

What appeal is The Truth- body bags?

• ethos

• logos

• pathos

Multiple Choice

What appeal is Diet Pepsi?

• ethos

• logos

• pathos

https://docs.google.com/presentation/d/1ZJSUryxN_byEoMcloDrTfCMR6pU0lb8y/edit?usp=sharing&ouid=100868530635275224499&rtpof=true&sd=true

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​Some text here about the topic of discussion.

​Propaganda techniques introduction

Open Ended

Shoulder partner- Think of 3 ads you have seen ANYWHERE. Find one of each type ETHOS LOGOS AND PATHOS. Describe them to me. It is alright if you and your partner have similar answers for this question.

Open Ended

A bandwagon ad usually suggests that everyone is using the product.  The intended effect is that viewers assume if other people are buying it, the product must be good.

Name an ad like this that you can think of! Be sure to describe it well enough forme to understand if I may not have seen it.

Open Ended

Celebrity Endorsement: A persuasive technique used that features a famous person promoting a product.  Advertisers hope viewers will transfer the respect or admiration they have for the celebrity to the product.

Name an ad that you have seen use this.

Open Ended

PURR words: Words that have a strong positive connotation, such as “sensational”, or “refreshing”.  For example, words like “hot” and “cheesy” might be used in a pizza commercial to make viewers hungry for the product.

Describe one ad you have seen that does this.

Open Ended

Scare Tactics are a persuasive technique  used some TV commercials to make viewers feel as if their financial security, families, jobs, or lives will be in jeopardy- unless they buy the featured product.

When is a time you have seen this?

We will continue using these and will begin some projects later in the unit:

Small projects daily, and larger projects over time​

At this time, get a blank piece of white paper and create an ad that uses the following:

With a partner, create a new product.  This product can be anything that is not already on the market today.  This product should speak to your interests/hobbies.  Some examples could include the world’s greatest fishing lure or, the best smelling perfume ever.  Consider a completely new invention to market.

• Each element must use a minimum of two types of propaganda.

• Your scores will be based on neatness, originality/creativity, correct use of propaganda techniques, and effort. (This means detail and color!)

• Label what type of propaganda you use and if it appeals to Ethos, Logos, or Pathos​

When you are done with your ad:

put both names on it...

Make sure you have labelled all things asked for, and turn it in to the box!