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E-Commerce​

By Dwi Putri Meliani

E - Commerce refers to a business model that allows companies and individuals to buy and sell goods and services over the Internet.​

​Almost anything can be purchased through ecommerce today

what's electronic commerce?

Types of

E-Commerce

Most of us have shopped online for something at some point, which means we've taken part in ecommerce

​which is the direct sale of goods and services between businesses

​​Business to business (B2B)​

which involves sales between businesses and their customers​

​​Business to consumer (B2C)

which allows individuals to sell to one another, usually through a third-party site like eBay​

Consumer to consumer (C2C)

which lets individuals sell to businesses, such as an artist selling or licensing their artwork for use by a corporation

Consumer to business (C2B)

B2B and B2C marketing campaigns will share the same technical best practices, like using retargeting to reduce abandoned carts or negative keywords to improve ad placements. While these practices stay the same, however, there are several crucial

B2B and B2C Marketing: What’s the Difference?

• B2C customers, on the other hand, want to see pretty much everything they need to know as quickly as possible​

• B2C customers are much more likely to purchase quickly after seeing​

B2C

• B2B customers are often going to take a significantly longer time then conducting more research before purchasing.​

• ​B2B customers are inclined to take much longer. This is directly tied to the research process and its thoroughness

B2B

The Differences Between B2B and B2C Marketing

CONCLUSION

We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.

All that being said, however, remember that there are a lot of similarities between B2B and B2C. You’re selling to businesses in one and in the other you’re selling to consumers. At the end of the day, of course, you’re still selling to people no matter what, so remember that it’s all about understanding your audience and what they need.

B2B AND B2C

E-commerce offers consumers the following advantages:

• Convenience: E-commerce can occur 24 hours a day, seven days a week.

• Increased selection: Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts.

Advantages

But there are certain drawbacks that come with ecommerce sites, too. The disadvantages include:

• Limited customer service

• Lack of instan gratification

• Inability to touch products

Disadvantages

More information about e-commerce can be found at the following resources:​

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Fill in the Blank

Which segment do eBay, Amazon.com belong

Poll

When looking at e-commerce and e-business, which is the most realistic relationship between these two concepts?

• E-business is a subset of e-commerce

• E-commerce is a subset of e-business

Multiple Choice

Berikut merupakan dampak positif dari e-commerce adalah ...

• Meningkatkan mata rantai pendapatan

• Menurunkan market exposure

• Menambah biaya operasional

• Memperkecil jangkauan secara global

Open Ended

Bagaimana pendapat kalian mengenai perkembangan e-commerce pada masa pandemi seperti saat ini?

Draw

Jika anda akan membuka online store pada website e-commerce, gambarlah produk yang akan kalian jual!