Product Discovery

Product Knowledge

​

By Amy Savka

​* Products used at the beginning of a service that will serve as a base for whatever style you are trying to create.

​​Prep

​

​*Products that serve specific functions to target certain needs when creating a hairstyle.

​​Style

​

​*Products used at the end of styling to complete the hairstyle.

​​Finish

​

Prep Products

• Products designed to treat problems like damage, breakage and dryness.​

• Masks, leave-in conditioners and oils are most common.

​Treatment Products

• First step in hair care that will target specific concerns a client has for their hair.

• Many shampoos and conditioners have multiple functions.

​Shampoo and Conditioner

*Creams, serums and sprays designed to seal in moisture and prevent frizz.

*Most smoothing lines have​ humidity protection.

​Smoothing

*Designed to protect hair from blowdrying and hot tool styling.

*Can be used on wet or dry hair depending on the style desired.​

​Heat Protectors

Prep Products cont'd...

*These products will typically have both heat protection and hold.

*Designed to be used on both smooth and curl wraps when taking hair from wet to dry without a blowdryer.​

​Setting Prep

*Creams, oils, serums and lotions designed to either enhance or control curl and texture.​

​Curl/Texture

Prep Products cont'd.....

Slip Grip or Both?

​Deciding on a product....

With the many options of product to choose from, you may become overwhelmed or confused on what to choose. Remember these tips:

• Slip- smoothness and softness

• Grip-hold, adds texture or grit to the hair

• Both- when both hold and movement are desired.

​Client Consultation

*Remember asking your client open ended questions can help you uncover their main concerns and needs for their hair.

• How would you like your hair to look and feel?

• How much time do you like to spend?​

• Do you like to change styles frequently?

  ​

Subject | Subject

​Remember......

• A client may be new to product so making suggestions can help someone recreate the haircut/style you've just given them.

• Clients are 85% more likely ​to rebook with you if you recommend products that make styling easier for them.

• Never assume a client cannot afford product...retail sales can make up over a third of your income as a stylist.

Subject | Subject