Market Research

Open Ended

In one sentence, what is Market Research?

​Market Research defined...

​function that links you to your customer through information

process for collecting and analysing market information​

looking for the "AHA" moment​

Multiple Choice

"AHA moment" is best described as

• Alpha-hydroxy acid

• express satisfaction, triumph or surprise

• exclamation of suddenn realization, inspiration, insight or recognition

• Alone Helpless Addicted

Multiple Choice

What is the first step in Marketing Research?

• Find your problem 
• Surveying people
• Applying the results
• Write your name on the paper

Multiple Choice

Resource libraries, economic census, trade shows and associations would be examples of what kind of data sources?

• Tertiary
• Secondary
• Primary
• Unprofessional

Multiple Choice

Mail surveys, phone surveys, personal interviews and online surveys are examples of what type of data collection?

• Tertiary
• Secondary
• Primary
• Unreliable

Multiple Choice

Collecting primary data can be expensive and time-consuming.

• True
• False

Multiple Select

Which of the following is/are demographic profiling queries?

• No of school tasks in a day

• Hours of sleep in a day

• social media platform most often used

• perception of hyflex instructional method