Advertisement

​Advertisement

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

​Lesson Objective

​By studying this material, you are expected to be able to comprehend advertisement/persuasive promotion of an item or service, of course in English.

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

​Let's get started

" Are you ready to seize the day? " 

​Logo and Tagline (Slogan)

​1. Logo and Tagline

​

​

• ​What is logo?

• What do you know about tagline?​

​

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

​Definition of Logo

​Source: logo noun - Definition, pictures, pronunciation and usage notes | Oxford Advanced Learner's Dictionary at OxfordLearnersDictionaries.com

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

​Definition of Tagline (Slogan)

​Source: tag-line noun - Definition, pictures, pronunciation and usage notes | Oxford Advanced Learner's Dictionary at OxfordLearnersDictionaries.com

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

​Proceed to the next slide

​There are several important points you need to pay attention to. In this survey, you are shown famous logos and slogans from around the world.  You are expected to mention the product's name based on logos and slogans you are familiar with. Leave your answer in a provided box right below the questions. No need to work in a group as this is an ungraded survey.

Good luck​

​

Multiple Choice

Can you name the cloud storage after seeing Logo ?

• iCloud

• Google Drive

• Microsoft One Drive

• Dropbox

Fill in the Blanks

This is the logo of

Fill in the Blanks

This is the logo of

Multiple Choice

This is the logo of

• Pizza Hut

• Domino's Pizza

• Pizzza Express

• Dr Oetker

Multiple Choice

What does Nestlé's logo represent?

• Birds in a nest

• A bottle of milk

• A chocolate bar

• A child smiling

​Let's check Nestle's logo

Fill in the Blanks

Which famous environmental organisation has a panda for logo?

​Have you ever heard WWF?

​World Wildlife Fund is a nonprofit organization dedicated to environmental conservation through science.

​Source: Careers, Benefits, Internships | WWF (worldwildlife.org)

Multiple Choice

What's this company's slogan?

• Think different

• Be what's next

• Eat fresh

• Ideas for life

Multiple Choice

Just do it

• Nike

• Addidas

• Decathlon

• Asics

Multiple Choice

The happiest place on earth

• Disneyland (California)

• Universal Studios (Florida)

• Harry Potter Studios (London)

• Marineland (Antibes)

Multiple Choice

Buy It, Sell It, Love It

​Advertisement

​Let's talk about Advertisement

In our daily life, we often see and find advertisement of a product or service. Now, let's challenge yourself to do the following analysis.

Week 10 - FLSP - Speaking 1 - Ms. Endang Ratnasari

Multiple Choice

A picture, sign, etc. that is used to make a product or service known and persuade people to buy it is called ...

• logo

• slogan

• advertisement

• promotion

Multiple Select

The purpose of advertisements are ... (Answers can be more than one)

• to persuade

• to buy

• to promote

• to advertise

Multiple Choice

What is being advertised in the text above?

• A durable fibre

• A colorful calculator

• A fast calculation

• A modern electronic calculator

Multiple Choice

Where can we contact, if we want to make an appointment?

• Jl. Lombong, Singapore

• Engine repair

• Car waxing

• 4749110

Multiple Choice

To whom is the advertisement addressed?

• someone who works at home

• someone who cooks at home

• someone who doesn't have time to clean the house

• someone who can not work at home

Multiple Choice

What is this advertisement for?

• Old people

• Everybody

• Adult

• Children

Multiple Choice

If we buy 3, we will get .... pizzas.

• 3

• 4

• 5

• 6

Multiple Choice

What kind of Advertisement is it?

• Home & office Décor

• Property & Home

• Personal wanted

• Horoscope