Retargeting ICUC

What is Retargeting?

There are several different

online marketing techniques

available today.

• Search Engine

Optimization (SEO)

• Search Engine

Marketing (SEM)

• Viral
• Pay Per Click (PPC)

• Affiliate
• Social Media

Marketing (SMM)

• Email

And now, Retargeting!

The Facts

•

98% of visitors to a website will

leave without buying.

•

It can take up to 7 interactions

with a consumer before they become
a customer.

•

46% of marketers think that

retargeting is the most under-utilized
online marketing technique.

So – what exactly is retargeting?

You may already be
getting decent traffic.

But what do you do
about the 98% that
leave without
converting?

Retargeting Needs a Cookie

Network Cookies are Placed

Too

Then Target Your List

Just a Diagram

Why does it work so well?

Retargeting keeps your brand on the minds of
your potential customers, increasing the
chances of them converting.

Every time your customer sees your
ad, your brand gains traction and
recognition.

�The right people

Do you know who is interested in
your product? With retargeting,
you're only advertising to people
who have been to your website so

you know they're interested.

Group visitors based on where
they went on your site or what

actions they performed.

Segment which URL was visited,

and market more
specifically to that
demographic.

�The right ads

Retargeted ads are highly effective
because they can be personalized

based on what your target

audience is already interested in.

“Window shoppers” are much

more likely to come back and buy

from you if they are shown ads

and promotions for the very

products they are interested in.

�The right places

Placing product specific ads on
websites that perform the best

increases the chances of

conversion. Studies show CTR
increases by 40% when ads are

relevant to the site.

Multiple Choice

I manage social media for Rituals.

When retargeting a costumer where should I place my adds?

• On blogs that discuss self-care, motherhood, and creating spa treatments at home.

• Youtube add to show when costumer watches a self-care video.

• all of the above

Multiple Choice

Retargeting an example of _____ targeting

• behavioral

• audience

• demographic

• contextual

Multiple Select

The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

• more targeted; less targeted

• paid; not paid

• for e-commerce only; for all businesses

• unhelpful; helpful

Multiple Choice

Retargeting allows you to show ads to people who have never been to your website.

• False

• True

Multiple Choice

What are the different online marketing techniques available today?

• Email,

  SEO,

  SEM,

  PPC,

  SMM.

• Canva, Reddit, Youtube

• Facebook, Tiktok,