

Dragon's Den Presentation
Presentation
•
Specialty
•
KG
•
Practice Problem
•
Easy
sharmaine mclarin
Used 6+ times
FREE Resource
10 Slides • 8 Questions
1
your daily grind
Flavoured Cold Coffee
Bi, Estelle, Sharmaine, Vuyo
2
Poll
You wake up late, tired and groggy. You need to get to work. You need a coffee. What do you do?
Skip the coffee. Make it to work on time. But feel tired the whole day.
Make/buy the coffee. But get stuck in traffic and are late to work. Boss is not happy.
3
Multiple Choice
What is our FINAL product concept?
Frappuccino
Coffee Smoothie
RTD (ready-to-drink) coffee with nutritional benefits
Coffee Ice Cubes
4
The
Ready to Drink
Highly Rated Flavours
Strong Coffee Taste
Shelf-Stable (3/4 months)
Our product's features
5
The
Fortified with Vitamins
Cheaper than Competitors
Optional Subscription Model
Our product's features
6
French Vanilla Coffee
Choc Espresso
*subject to change
Nutritional Information*
7
Why avalanche is a good fit
3rd Highest Market Share (Coffee, NZ)
21.8% 3-year CAGR
Devoted to Sustainability
New Zealand Owned and Operated
Euromonitor, 2023
8
Multiple Choice
The most environmentally friendly option for the drink's packaging was found to be
Cardboard Boxes
Plastic Bottles
Zip-Loc Bags
Aluminum Cans
9
Sustainability
Mostly locally sourced suppliers
Fair trade coffee suppliers
Sustainable Energy + Reduced Water Usage
Packaging that is 100% Recyclable
Subscription model
10
Multiple Choice
Do you think Avalanche currently produce Ready-To-Drink products?
YES
NO
11
Canning machinery is expensive...
Ability to Outsource
45c a Can
Less Profit
Significantly Reduced Financial Risk
12
Crunching the numbers
Ex-factory cost: $1.48
Final Choc Espresso Cost: $0.80
Final French Vanilla Cost: $0.90
.
.
*cost includes canning and ingredients
13
Multiple Choice
From conducting a financial estimate, we estimate our first-year revenue to be:
$10
In the negatives
$1 million
$3.8 million
14
Multiple Choice
Do you think our product concept is financially feasible?
Yes
No
15
Poll
The best place to advertise our product is...
On Social Media (YouTube, Instagram, Facebook, etc)
In-Store/Public Tastings
Where Nobody Looks
Bus Stops and Billboards
16
Multiple Choice
Should Avalanche continue this project?
Yes, this is a great opportunity
Absolutely not!
I haven't been paying attention
17
Our recommendation
Real Market Opportunity
Subcontracting to Reduce Financial Risk
High Revenue Return
18
Questions?
Specifications?
Manufacturing Feasibility?
Financial Feasibility?
Sustainability?
your daily grind
Flavoured Cold Coffee
Bi, Estelle, Sharmaine, Vuyo
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