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Dragon's Den Presentation

Dragon's Den Presentation

Assessment

Presentation

Specialty

KG

Practice Problem

Easy

Created by

sharmaine mclarin

Used 6+ times

FREE Resource

10 Slides • 8 Questions

1

your daily grind

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​Flavoured Cold Coffee

​Bi, Estelle, Sharmaine, Vuyo

2

Poll

You wake up late, tired and groggy. You need to get to work. You need a coffee. What do you do?

Skip the coffee. Make it to work on time. But feel tired the whole day.

Make/buy the coffee. But get stuck in traffic and are late to work. Boss is not happy.

3

Multiple Choice

What is our FINAL product concept?

1

Frappuccino

2

Coffee Smoothie

3

RTD (ready-to-drink) coffee with nutritional benefits

4

Coffee Ice Cubes

4

The

  • Ready to Drink

  • Highly Rated Flavours

  • Strong Coffee Taste

  • Shelf-Stable (3/4 months)

Our product's features

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5

The

  • Fortified with Vitamins

  • Cheaper than Competitors

  • Optional Subscription Model

Our product's features

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6

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​French Vanilla Coffee

Choc Espresso

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​*subject to change

Nutritional Information*

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7

Why avalanche is a good fit

  • 3rd Highest Market Share (Coffee, NZ)

  • 21.8% 3-year CAGR

  • Devoted to Sustainability

  • New Zealand Owned and Operated

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​Euromonitor, 2023

8

Multiple Choice

The most environmentally friendly option for the drink's packaging was found to be

1

Cardboard Boxes

2

Plastic Bottles

3

Zip-Loc Bags

4

Aluminum Cans

9

Sustainability

  • Mostly locally sourced suppliers

  • Fair trade coffee suppliers

  • Sustainable Energy + Reduced Water Usage

  • Packaging that is 100% Recyclable

  • Subscription model

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10

Multiple Choice

Do you think Avalanche currently produce Ready-To-Drink products?

1

YES

2

NO

11

Canning machinery is expensive...

  • Ability to Outsource

  • 45c a Can

  • Less Profit

  • Significantly Reduced Financial Risk

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12

Crunching the numbers

Ex-factory cost: $1.48

Final Choc Espresso Cost: $0.80

Final French Vanilla Cost: $0.90

.

.

*cost includes canning and ingredients

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13

Multiple Choice

From conducting a financial estimate, we estimate our first-year revenue to be:

1

$10

2

In the negatives

3

$1 million

4

$3.8 million

14

Multiple Choice

Do you think our product concept is financially feasible?

1

Yes

2

No

15

Poll

The best place to advertise our product is...

On Social Media (YouTube, Instagram, Facebook, etc)

In-Store/Public Tastings

Where Nobody Looks

Bus Stops and Billboards

16

Multiple Choice

Should Avalanche continue this project?

1

Yes, this is a great opportunity

2

Absolutely not!

3

I haven't been paying attention

17

Our recommendation

  • Real Market Opportunity

  • Subcontracting to Reduce Financial Risk

  • High Revenue Return

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18

Questions?

  • Specifications?

  • Manufacturing Feasibility?

  • Financial Feasibility?

  • Sustainability?

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your daily grind

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​Flavoured Cold Coffee

​Bi, Estelle, Sharmaine, Vuyo

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