Unit 4: Advertising Review

ADVERTISING

Review exercise for unit 4: ADVERTISING.

Multiple Choice

Odd one out: select the option that does not match the vocabulary of advertising.

• celebrity endorsement

• hoardings

• computer

• sale

Multiple Choice

Select the correct definition of: HOARDINGS

• to use the image of a famous person to promote a product.

• big boards used to promote brands or products.

• a short phrase easily remembered.

• an image or drawing that represents the brand.

Multiple Choice

Select the correct definition of: CELEBRITY ENDORSEMENT

• to use the image of a celebrity to sell a product.

• adverts in paper, magazines or pamphlets.

• big boards put outside by roads to call people's attention to an AD.

Multiple Select

Select the correct definition of: SLOGAN and LOGO

• a short easily remembered phrase that represents a brand.

• adverts in paper, magazines or pamphlets.

• big boards put outside by roads to call people's attention to an AD.

• an image or drawing that represents a brand.

Multiple Choice

The picture on the left is a representation of:

• Adverts in print media.

• Adverts in digital media.

• Adverts on hoardings.

• Adverts with slogans and logos.

This next part is focused on grammar. Answer the following questions carefully.

PART 2: GRAMMAR

Multiple Choice

The sentence: "Celebrity endorsement uses a celebrity’s image and fame to promote a product." is:

• in present simple, active voice.

• in present simple, passive voice.

• in past simple, active voice.

• in past simple, passive voice.

Multiple Choice

The sentence: "Adverts are made to make people remember and buy a product." is:

• in present simple, active voice.

• in present simple, passive voice.

• in past simple, active voice.

• in past simple, passive voice.

Multiple Choice

The sentence: "Before the internet, print media was used to advertise all types of products" is:

• in present simple, active voice

• in past simple, active voice

• in present simple, passive voice

• in past simple, passive voice.

Open Ended

Write the sentence below in the passive voice:

People speak Portuguese in Brazil.

Open Ended

Write the sentence below in passive voice:

My grandfather built my house in 1943.